Data quality news
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Email marketing relevance 'can be improved through segmentation'
- Mar 10 2010, 22:14 PM Email marketing can benefit from customer segmentation techniques, companies have been told.
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Software-as-a-service demand 'driven by financial benefits'
- Mar 9 2010, 21:23 PM Software-as-a-service solutions provide cost savings and organisational benefits, it has been suggested.
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Email marketing professionals 'needed in New Zealand'
- Mar 8 2010, 22:01 PM Email marketing is popular among businesses in New Zealand, as well as other online advertising channels, it has been stated.
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Deduplication solutions 'can bring enormous savings'
- Mar 5 2010, 22:13 PM Deduplication solutions have been recommended to companies embarking on the switch to cloud computing.
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Email marketing campaigns 'benefit from customer segmentation'
- Mar 4 2010, 21:40 PM Email marketing messages work better when they are personalised, companies have been advised.
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SAP to launch new software-as-a-service application by July
- Mar 3 2010, 22:06 PM A new software-as-a-service offering is to be launched by SAP.
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Email marketing 'keeps a company in customers' minds'
- Mar 2 2010, 21:48 PM Email marketing has been recommended as a useful tool to small businesses.
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Direct marketing campaigns 'must contain technological element'
- Mar 1 2010, 22:42 PM Direct marketing needs to combine traditional methods with newer technologies, it has been said.
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Salesforce.com sales grow 22%
- Feb 26 2010, 22:04 PM Sales of Salesforce.com applications have risen.
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Data management 'needs an intelligent approach'
- Feb 25 2010, 21:36 PM Data management must be taken seriously by companies, an industry expert has stated.
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