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Experian Data Quality New Zealand - Address Management Solutions

Company overview

Experian Data Quality is a highly successful, fast growing and innovative technology company. Since Experian Data Quality was founded in 1990, it has become the world-leading supplier of address management solutions with its range of QAS software.

As global expansion continues Experian Data Quality now has offices throughout New Zealand, Europe, US, Australia, UK and is growing into South East Asia. In addition Experian Data Quality continues to grow by bringing technically superior and innovative software solutions to the international marketplace.

Throughout the world, Experian Data Quality is committed to using address data from a recognised primary source, typically the national postal authority of any given country. This ensures that our customers have data that is complete, regularly updated and properly licensed - in this case New Zealand Post.

The importance of address management

Address management is vital for any organisation wanting to maintain the validity of key information over time. Consider the rates at which data changes in the business and consumer arena combined with the challenge of address data in New Zealand.

Maintaining accurate address information can help you deliver a better service to customers and with greater efficiency. Ignoring the importance of data can have far-reaching consequences. The obvious effects can be seen in wasted mailing costs, reduced effectiveness of marketing campaigns and profit margins. But the hidden costs of inaccuracies within your database are potentially more damaging - the effect on your brand perception, the inability to profile customers and prospects and maximise your data.

With customer information constantly evolving, higher customer expectations and increased data protection legislation, organisations should consider address management as an essential part of their data strategy.

Company history

Experian Data Quality began trading in 1990 and has experienced extraordinary growth since it was established.

QAS Ltd. was acquired by Experian®, the global information solutions company, in October 2004. The award-winning software from Experian Data Quality is a result of a 17-year investment in technology development to ensure each solution delivers the highest level of functionality and service support. Experian Data Quality supports more than 10,000 customers worldwide across all industry sectors, including mail-order/catalog, retail, financial services, healthcare, education, government and more.

International data

Experian Data Quality continually invests in research and development to improve its range of address data solutions and increase the breadth and variety of international data available. New QAS products are only released after rigorous testing procedures to ensure the products are of the highest quality.

The growth and success of the company reflect the high quality of Experian Data Quality address data solutions and the tangible ROI they provide to customers. Experian Data Quality is constantly developing new technologies, and is poised to expand and lead the address management marketplace across the globe.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit www.experianplc.com