Address Entry

Definition :

The process of entering a mailing address electronically into a form, spreadsheet, database or any other application.

Addresses can be entered into systems manually by typing on a keyboard or input electronically by a separate application.

Example address entry:

205 Queen Street
Auckland Central, Auckland 1010

When entering addresses into a database manually, many factors can affect the quality of addresses being entered:

• Typos
• Absence of level information (e.g. L for Level)
• Incorrect street names
• Having the wrong postcode

Incorrect addresses can lead to delayed mail, address correction charges, lost marketing opportunities and frustrated prospects and customers.

When faced with this problem, many companies often resort to manually verfying addresses which can take time and resources. By implementing address verification software you can solve this issues and create more effective and efficient address entry processes.

Helpful links

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